Turn 2024 Marketing Challenges Into 2025 Wins

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Realistically, how can marketers ensure their 2025 (and even 2026) strategies are future-proofed and resilient?

Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior analyst at Forrester, and Matt Feczko, VP of product management at Epsilon. You’ll find out:  

• How to continue to have meaningful connections with your customers as signal deprecation continues, and what you need to master true, data-driven personalization
• What it means to be stuck in the advertising “hot zone,” and how to avoid over messaging your highest opportunity customers  
• Ways to better your measurement strategies and continuously prove marketing ROI and effectiveness

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Speakers

Nikhil Lai

Guest Speaker, Senior Analyst, Forrester

Matt Feczko

VP, Product Management, Epsilon